![]() Subliminal messages have always created controversy and a halo of mystery among people. ![]() In many cases, these are designs or messages that attract more attention due to the controversy that surrounds them than because of their effect on people.ĭo they exist? Of course they exist, and we see them in advertisements, movies, songs, works of art, architecture, in religions and in political speeches.ĭeciphering these messages requires reflection, analysis, and some mental and conceptual effort.īut from there to believing that they come to determine role models in society, it is something else entirely. Once we recognize them, we react in surprise: "Oh, that means that!" ![]() There are certain things that our brain is capable of capturing but that our eyes cannot see with the naked eye.īut paying attention, we begin to read very interesting messages between the lines, which reveal the versatility and creative capacity of designers. Read my article The most complete guide to understanding logos for more informationĪ hidden or subliminal message is a low intensity signal designed to pass below (sub) the normal (liminal) limits of perception. That is why designers make strategic use of subliminal messages that strengthen the identity of a brand. Many seek that their logos have an allegorical representation of their activity, their values, their history or the geographical place to which they belong.Ĭreating a memorable logo that is easily remembered, and at the same time conveys a message, is not easy. Large companies invest significant budgets to design their brands that allow them to stand out from their competitors. We all see thousands of logos without realizing it in our daily lives, and with advertisements that bombard us uncontrollably, we learned to ignore them naturally. ![]() These messages are used by designers as creative resources to create memorable brands. Unlikely given that Philip Morris opened a tobacconist in Bond Street in the 1850s and that Marlboro is a British brand, launched in the US in 1902.In this post I want to show you 80 famous logos with hidden or subliminal messages. The urban myth behind it was that the company's founder was a klansman and left shares in the company to the KKK. People with way too much time on their hands claim that there are half a dozen secret references to the KKK on packs of Marlboro cigarettes. They disregard the little detail that the notes were designed in 1998. More recently conspiracy theorists have found that by folding a $20 bill you can reveal a hidden image of the attack on the World Trade Center. Generations of schoolchildren have known that all sorts of rude images can be made with George Washington's face by folding a dollar bill. Hidden on the side of the mountain is a standing bear. In his 1973 book, ‘Subliminal Seduction,' Wilson Bryan Key argued that on the Camel's foreleg is a naked man, standing with an erect penis. ![]() Japan's Kao patterned its logo after P&G and continues to use a more friendly, man-in-the-moon cartoon face. P&G spent a great deal of time and money protecting its brand and eventually adopted a new logo features just the letters P&G. Starting in the 1980s, P&G was subject to malicious rumours that the symbol was linked to satanism. Procter & Gamble originally had a man-in-the-moon face looking at 13 stars, the number of the original British colonies. ![]()
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